Powering a Legacy Property Business with Automation

How Cluttons Optimized Agent Workflow and Generated Business Returns with PropSpace

Widely regarded as one of the oldest global real estate firms, Cluttons boasts of a rich 250 year old legacy that spans its humble beginnings in the UK to a formidable worldwide presence.


During 2012, Cluttons’ regional headquarters in Dubai approached PropSpace with a pressing need. The team faced a series of difficulties owing to the adoption of manual processes that negatively impacted efficiency. Cluttons’ staff would spend a great deal of time manually entering listing information on various property portals used to market their properties. The sheer volume of this time-consuming task dramatically reduced agents’ availability to handle their core business: selling and leasing properties. The time required was so great that Cluttons had to hire administration resource to manually upload properties to the portals.

Within two months of implementing PropSpace, Cluttons experienced business efficiencies: from saving man hours in administrative work to obtaining automatic syndication of their listings via XML feed to a variety of local and global property portals.

In addition, since PropSpace is syndicated in real time with any user enquiry received for a property listing on the site is automatically caputred on Cluttons’ lead dashboard; including information such as the leads’ name, phone number, email, and enquiry details. This synchronization optimizes agent workflow and reduces time spent on data capture and entry.

The clear and compelling organizational impact that PropSpace delivered to Cluttons’ regional headquarters in Dubai, led to its roll-out as the real estate software provider of choice for all Cluttons’ offices across the MENA region.

“Our MENA practice is incredibly agile and more efficient since our adoption of PropSpace as our real estate software provider,” commented Matt Allen, Cluttons Global Head of Business Development. “The automated data feed to property portals and our own website and the real time auto-import of lead enquiries from are two fantastic features which are now critical to our business.”

These two features are just a small example of how PropSpace can make your real estate business more efficient. With advanced marketing capabilities, customer relationship management tools, auto-document generation, deals management, detailed analytics, reports and much more, PropSpace is a full-feature end-to-end software suite for the entire real estate industry – brokers, property managers and developers.

Discover the PropSpace difference. Learn more about how PropSpace can help you convert leads, close deals and boost your business. Contact us today!